There is a world of great coffee and Seattle has become known as the center of that world. Nurtured by the culture, inspired by the mountains, and revolutionized by the people; it is a city of pioneers, artists, dreamers and coffee lovers. It is the city that gave rise to not one, but three of the largest coffee brands of all time. Seattle’s Best Coffee brings the pinnacle of that taste, service and culture to the world.

We visited Seattle on many occasions to become acquainted with the culture and environment. One characteristic of the city was the constant rain. What we noticed was not the rain itself, but the beauty that came after the rain. We decided to design the new Seattle’s Best Coffee brand identity based on the concept, After the Rain. A positive way of looking at a commonly perceived negative. Seattle’s Best Coffee is a state of mind that is brewed in the hearts of its locals.

Golden Spike, 2018 Atlanta Addy Awards
Silver, 2018 10th Annual IHAF Awards

Bright Starts high price point brand Ingenuity created a product to directly compete and surpass the leading company in the booster seat market. In brief, “Destroy (competitor name)! We want packaging that is unique, modern, and stands out from the competition”.

The form of the package is a work of sleek modern art, the Swiss inspired grid, and the typeface Univers all appeal to the target; upscale first time mothers. In conclusion, “We’ve done (competitor name) better”.

Graphic Design USA, 2014 American Package Design Awards

Make it a Moe’s Day is about a welcoming, family-friendly restaurant with a variety-filled Moe-for-your-money menu. We launched our second quarter theme to generate excitement with flourishing families in order to drive frequency of visits.

We started by moving the day for our Kids Eat Free promotion to Sundays. This being the one day that most families will gather for dinner. The campaign communicated to the parents that Moe’s is offering a break from their busy lifestyles. But, in order to drive frequent visits, we had to make it fun for the kids when they came into the restaurant. We accomplished this with an illustrated series of popular POP culture food characters for t-shirts, buttons, stickers and coloring sheets to entertain the kids during and after their visit.

Cinco de Mayo is a popular holiday that over saturates the Mexican restaurant market. Our Cinco de Moe’s promotion needed to break through the clutter. And what better way then by offering FREE burritos, not just for the day, but for the year!

CD Cover for Kids II, Inc, a collaboration of relaxing and peaceful melodies featuring rich instruments and nature sounds to nourish baby’s development. Composed by internationally acclaimed duo, David Waehner and Brian Brasher.

The cover uses engaging, somber imagery, requesting that the viewer join in the soothing sounds of classic and traditional music, layered over gentle soft breezes and ocean waves.

Cinnabon is the world’s most-recognized and sought-after cinnamon roll brand. You’ll find it where you shop, travel, dine and play.

The 2018 World Cup was a great opportunity for our stadium bakeries. We designed this ad to be displayed through-out the stadium, to remind our customers that fresh baked cinnamon rolls and soccer are a perfect match.

Bronze, 2019 Atlanta Addy Awards

Disney Baby is a well established brand in the baby product market. Its essence is imaginative, storytelling, characters, togetherness, family, and magical. The design is Disney tradition with a contemporary spin. Creating magical moments and togetherness through storytelling.

Graphic Design USA, 2013 American Package Design Awards

Auntie Anne’s is the world’s largest hand-rolled soft pretzel franchise. The formula for their success is simple: products, people
and purpose.

A major milestone in their international growth was the opening of the first location in Shenzhen, China. This hype video was introduced during the launch event to excite, inform and humor the massive crowd of spectators. With a little help from our partners in Thailand (wink), we succeeded.

Moe’s Southwest Grill is a Beyond the Ordinary restaurant. This digital billboard was created to be displayed near the restaurants five days before the grand opening. Counting down each day by pealing away the foil wrapping and revealing their iconic burrito -a symbolic gesture for the opening of the restaurant.

Healing Heart orchestrates an experience that makes patients feel cared for through their environment, personal interactions, and amenities. Providing fast high quality health care while separating their industry from the common urgent care appearance.

Healing Heart needed to tell the story of their Emory trained physicians and that urgent care can provide fast high quality health care. Blue represents tranquility and green; healing power. The design is clean, represents high quality, and invites patients towards a new generation in health care.

The food scientists at Seattle’s Best Coffee are the most talented and creative in the industry. Often, challenging traditional culinary boundaries. The results are flavor combinations that will make your mouth water and belly rumble. What’s a TeaKula? A frozen blended black tea, mixed with creamy condensed milk, green sour apple or peach, and drizzled with fruit purée.

Generation mom is the pipeline to the Kids II most valuable research team; mothers and their babies. It’s a vast network of moms providing statistics about product concepts, packaging, and at home product testing.

Graphic Design USA, 2011 American In-house Design Awards

Ingenuity by Bright Starts is the only brand with machine washable playards. Giving the brand a competitive edge in the baby furniture market.

We are smart, modern, intuitive, empowering, simple, and creative. Utilizing the latest innovations to make life easier for parents. Design a package that communicates these innovative characteristics.  

The Home Depot Lower Manhattan store resides in the Flatiron District.

Branding must blend in with the surrounding environment in the district to maintain the historical integrity of the building’s architecture. The window displays are an opportunity to step outside the restrictions and display a brand story, engage the consumer, and drive sales.

While the thirteen window displays change seasonally, the fifth change between the seasons winter and spring do not tie into a specific season. We took the opportunity to build brand awareness by flooding the windows with THD orange creating a focal point against the gray historic landscape while promoting exceptional brands and products.

It's NYC, it’s cold, the holiday gift cards have piled up, no better time than to communicate our interconnected messaging and drive the consumer to our digital platforms where the product options and app features are endless.

Many lives have been lost for the freedom of democracy. It is our obligation to up hold the security of the country and its economic future. Vote for the people who can’t. 22 X 34.

The objective was to develop a set of visual assets for The Home Depot to bring their Visual and Off-Shelf Merchandising teams internal "GAIN" campaign to life, to communicate four key pillars to success within the department.

The animation had to appeal to employees, in their 20’s and 30’s and get them speaking the same language in hopes that when given the opportunity (say an elevator pitch) they would be able to communicate what they were working on and how it aligns with VOSM’s four key pillars.

It had to grab and maintain the viewers’ attention and enthusiasm while being interesting and fast moving.